When it comes to life in the field, Welcome to Wrexham star Ollie Palmer as an icon of fashion and beauty.
Palmer, 32, plays as a striker for Wrexham AFC, a jointly owned Welsh football team Ryan Reynolds and Rob McElhenney (ever heard of that?), but he is also the founder of WxM Clothing.
“It’s a luxury streetwear brand. It’s affordable and the quality is great,” Palmer said Us Weekly especially when promoting the partnership with American Crew. “It’s really comfortable and it’s done very well.”
Since launching in November 2022, WxM has “sold out very well,” Palmer said us.
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“The main thing is customer feedback, that is (if) they like the product. It’s as good as any other product they’ve bought,” explained the athlete. “That’s what I want to do. I want to develop something that’s comfortable, looks good, but doesn’t need The price is too much. It’s really smooth.”
Palmer got the chance to present a WxM photoshoot during an FX episode Welcome to Wrexham. For the football star, making his personal life – including his wife and children – has been “fantastic.”
“We love filming everything. So, it’s a lot of fun,” Palmer said us from filming with family. “It’s different to what we used to be before Welcome to Wrexham.”
Being friends with Reynolds and McElhenney also helps – because, yes, they’ve been promoting WxM, too. (Reynolds and McElhenney bought Wrexham AFC in 2020, and their trials and tribulations with the team have been featured in Welcome to Wrexhamstarting to premiere in August 2022.)
“He has been a great help to my clothing brand. He has worn some clothes, and he has helped me to promote, market, give business advice,” said Palmer. “So there’s a lot of things he does off the field that people don’t know about, and that’s just the way it is. We’re really lucky to work with him.
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In addition to their clothing brand, Palmer and his friends have partnered with men’s hair care brand American Crew. His improvement both on and off the field is an important part of a player’s life, Palmer explained us.
“I fell in love with the product, really fell in love. So when they worked with me, it was like a no-brainer,” he said. Palmer was also quick to share some of her favorite products – Matte Clay styling products, 3-in-1 Ginger and Tea shampoo/conditioner/body wash and Beard Serum.
“American Crew was great to work with. A great team,” the soccer star said us. “It’s a really good product, a product that I like to use before I even decided to deal with the brand. It’s just a case of just perfect fit. A great product, easy to use. I make a different hairstyle with it every day and it takes a few seconds. If you have good hair and a good beard, American Crew, it’s a no-brainer.
