I’ll be honest: I don’t know anything about “AI target audience” or finding an audience through AI.
However, I want to learn because I recently worked with a local pole fitness studio in my neighborhood.
I want to help get new students. So, dear readers, we will learn about AI audience targeting, its benefits, and useful AI target audience tools together.
Let’s go!
Table of Contents
What is AI’s target audience?
After some research, I discovered that AI audience targeting is when you use artificial intelligence to find and engage with different groups of potential customers (target audiences).
Specifically, AI audience targeting tools examine their behaviors, interests, regional preferences, and demographics to guide marketing and content strategies.
Benefits of Using AI to Target Your Audience
Using AI target audience tools can help improve many aspects of your marketing strategy.
I’m personally most interested in how it can help with advertising, content, and customer engagement because that’s what matters most to me when it comes to helping neighborhood businesses.
Advertising
AI target audience tools will be most useful in advertising because they can analyze large amounts of data in seconds, allowing me to draw conclusions faster, decide on advertising strategies, and quickly pivot if necessary.
As I said, the business I work for is a pole fitness studio. The AI ​​target audience tool will help me quickly understand the behavior of my target audience, where they search for pole fitness content, and what platforms they frequent.
From there, I can create an advertising strategy that suits them, thereby increasing the visibility of the studio and gaining more students.
Filling
I am trying to increase my business visibility on social media. I find that some videos are better than others, but analyzing all the content performance data is still difficult, and I need to find out what my audience likes.
As I said before, AI audience tools can analyze this data faster than me or a human, allowing me to adjust my content strategy and create content faster.
How to Find Your Target Audience Using AI
According to my research, I can find and understand my target audience using AI through the following:
1. Predictive Analytics
I cannot stress enough how efficient AI is in analyzing data. In this case, AI can quickly assess data to build models for future consumer behavior.
For example, my neighborhood studio can use predictive analytics to find out when someone is in the market for a class if a prospective student:
- Attend one of the events, such as a Halloween themed pole dance workshop
- As part of the demographic of people who are interested in learning pole fitness
- Live in an area with gyms, fitness programs, and dance studios
- Clicked on an ad for the studio recently
If someone does one or more of the following, AI will help the studio find them and create targeted ads and content to encourage them to become regular students.
2. Behavior Analysis
AI can analyze behavioral analytics metrics such as where your audience came from, what they clicked on your site, and how long they were on your platform to help you better understand their behavior.
For example, visitors to the pole fitness website always click on the website’s banner. That will encourage me to update the banner to bring visitors to the sign up page to sign up for the class.
3. Hyper-personal content
AI audience targeting can effectively analyze data to deliver personalized content and ads to potential consumers. For example, let’s go back to the pole fitness studio I work at. AI targeting tools can evaluate:
- Most of the time students attend fitness classes or the gym
- Student needs and concerns come first
- What is the average age of students
- Where many potential students live locally
Thanks to the speed of AI, I can use all this information to create targets and quickly pivot when consumer needs change.
6 Best AI Tools for Target Audience Research
Now that I understand what AI target audience tools are, their benefits, and how they can be used, it’s time to explore tools to help me market my local pole fitness studio and help you market your own business.
Here are the best ones I’ve found and plan to try for the pole studio I’m working on.
1. HubSpot’s Breeze AI
I promise I’m not biased when I say HubSpot’s Breeze AI has some great tools for finding and engaging with your target audience. One of the most useful features for marketing purposes is the Breeze Social Media Agent.
I now use social media to raise awareness of my pole fitness studio and encourage potential students to sign up for classes.
Breeze Social Media Agency can help me achieve this by analyzing past post-performance data and assessing business details and industry best practices.
It will then use the information to optimize its social media strategy with data-driven post recommendations.
Best for: Refine and optimize your social media strategy.
2. ExactBuyer
ExactBuyer helps businesses find the right customers, collect relevant data, and use that information to create realistic and targeted buyer personas.
Even better, AI-powered tools allow users to continuously update and refine the data they collect to optimize their personas in real time.
I want to use ExactBuyer to create realistic buyer personas for prospective students interested in studio classes.
Best for: Create hyper-focused buyer personas.
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3. OpinioAI
OpinioAI is one of the most interesting AI targeting tools because it allows users to create buyer personas and talk to them to gain insight into what consumers think about a business.
You can talk to your persona about your brand, hobbies, behaviors, needs, and more to get to know your target audience. Think of it as a virtual one-on-one conversation with potential consumers.
Best for: Gather insights into your target audience’s wants and needs.
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4. Pisik
Pixis AI features allow users to create precise and targeted content for their audience.
The AI ​​Targeting feature is most interesting because it creates custom audience cohorts based on search trends, competitive keywords, and brand keywords.
Best for: Identify your niche audience.
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5. GapScout
GapScout provides AI-powered insights that identify content gaps and emergent trends that no competitor in your niche has.
Best for: Help your brand follow the needs of your market.
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6. Users
This is a great AI tool for marketers new to creating and understanding user personas to guide brand strategy. All the user has to do is describe the product and service, and the Userpersona will do the rest.
For example, I enter information about the pole fitness studio I work in, and this is what the Userpersona is generated.
It only takes one sentence for the Userpersona to generate a persona called “Sarah Smith” to represent the target audience and give an idea of ​​how and to whom to market the studio.
Now, we both know more about AI target audience tools and how to use them.
I plan to use HubSpot’s Breeze AI to help my favorite local pole fitness studio attract more students. I hope you will also try the tools I listed. Good morning!
