Drive Execution & Growth: Audit SEO in 2023… and Beyond
Aleyda Solis
Aleyda demonstrates how a comprehensive audit can improve SEO execution and growth, providing seven key actions to incorporate into your process. He emphasizes prioritizing radical audits, quick wins, quality frameworks, and estimates while advocating clear communication of trade-offs and using AI to overcome bureaucratic hurdles.
Build Better Backlinks for Local Brands
Amanda Jordan
Amanda provides valuable insight into effective backlink building for local brands, emphasizing the importance of categorizing links according to local and topical relevance. He shares practical strategies for analyzing competitor link profiles and identifying quality local link opportunities, emphasizing that one good local link can boost your rankings.
Back to the Future: What Marketing History Can Tell Us About the Future
Andy Jarvis
Andi kicked off the second day of MozCon by reminding us that people — not robots — are at the heart of marketing. He encourages SEOs to engage directly with customers for content ideas and shows how the classic FAB (Features, Benefits, Benefits) strategy, when reversed, can improve your business!
Beyond the Written Word: Future Proofing Your Content Strategy Using Multimedia Formats
Asem Ahmad
Azeem made his MozCon debut with an engaging talk on evolving content strategies to stay ahead of the competition. He discussed the shift from basic metrics to more advanced data analysis and emphasized the importance of understanding what users want and how they want. Azeem shares actionable tips for creating engaging audio and video content, such as current event commentary and software demos.
From Fear to Forward Movement: Navigating the Future of Analytics with Confidence
Brie Anderson
Brie takes the stage to demystify GA4! He reiterated that while the transition can be challenging, it is a necessary step. He describes the main components of GA4: Data Flow, Events, Conversions, and Audiences, describing their role in effective data tracking and reporting. Brie encourages marketers that while the GA4 learning curve may be steep, we’re all in!
Your Own Search: Create outside the Google box
Carrie Rose
Carrie shares her approach to SERP dominance on multiple platforms, not just Google. By using PR, influencer marketing, and SEO-driven strategies, her team increases traffic and conversions for clients. Carrie reminded the audience about the importance of engaging with audiences on platforms like TikTok and Instagram, where users are looking for real experiences and quick answers.
Why SEOs Should Start Playing Offense Instead of Defense
Chris Lang
Chris returns to MozCon with a strategy for using an offensive, underscoring SEO approach proactive by reactive strategy. He recommends identifying new content opportunities, optimizing key pages, and prioritizing technical SEO issues. Chris also emphasized the importance of data-driven initiatives, stakeholder buy-in, and embracing AI to improve SEO workflows.
Display in Display SEO Video
Crystal Carter
This year’s MozCon Crystal talk was all about unlocking video’s SEO potential, revealing that video SERPs offer a 20% untapped opportunity for keywords. With video now making up 45% more SERP space every year, Crystal explains how to capitalize on this trend by optimizing video content, leveraging YouTube’s dominant platform, and ensuring your video webpage meets SEO best practices!
Explore Data at Scale
Daniel Waisberg
Daniel is offering MozCon attendees a unique opportunity to hear directly from Google sources! Daniel shows how to use Google Search Console’s bulk export feature to organize and analyze data at scale. He explains the capabilities of the tool, including daily bulk exports broken down by country and device, and gives tips for efficient data analysis!
Lower Your Shields: The Borg Are Here
Dr. Pete Meyers
Dr. Pete himself explores how AI is transforming search, highlighting new opportunities for SEO rather than replacing traditional queries. He discusses the limitations of AI with YMYL search – specifically its tendency to produce inaccurate information – and also points to its unique ability to inspire creativity and generate innovative ideas. Check out the vision of Dr. Pete on using AI for SEO success!
Hiring the Perfect Agency: How to Avoid Burnout
Duane Brown
Duane’s MozCon talk emphasized the importance of hiring the right agency to drive business growth. They shared ideas for identifying specific marketing needs, from paid advertising to funnel optimization, and introduced the DTC Brand Index to benchmark competitors. Discover Duane’s strategies for making hiring decisions and tracking success to optimize your campaigns.
SEO Co-Conspirators: Navigating Complex Systems
Jackie Chu
Jackie shares strategies for measuring organic traffic and successfully securing support for SEO projects. He emphasized the importance of aligning with key stakeholders such as the legal team for accessibility, business owners for revenue impact, and the engineering team for solving technical issues. Jackie demonstrates how to effectively prioritize and advance SEO initiatives by framing the project in terms of broader business goals!
Rethink Your Industrial Page – It’s Not What You Think
Jason Dodge
Jason urges marketers to rethink industry pages by focusing on customer pain points rather than industry terms. They point to a disconnect between internal sales strategies and actual customer needs, advocating the use of long-tail keywords and customer language to optimize pages. Learn how Jason’s customer first approach can make your industry pages more relevant and effective!
Mind the Gap: Making Generation Differences in SEO
Jes Scholz
Jes walks through Google’s evolution from a search engine to an online ecosystem, emphasizing the importance of establishing your brand as a recognized entity. They share steps you can take to improve your brand’s presence in the Knowledge Graph, including defining a brand entity bio, using schema markup, and adding touchpoints with Google.
Headless SEO: Sorry, But This Happens
Lydia Infante
Lidia took the stage to explain headless SEO, focusing on how it differs from traditional SEO. A headless CMS, which separates content from presentation, offers advantages like re-content and internationalization but lacks built-in SEO plugins. Don’t miss his checklist for turning your headless CMS into a powerful SEO asset!
Google Isn’t Just Being You: Intentions Shift During Core Updates
Lily Ray
Lily kicked off MozCon 2023 dissecting the impact of Google’s core updates and how they impact rankings. Sharing his journey from the 2012 Penguin update to his current expertise, he outlines the key areas to address for recovery, including changing user behavior, world events, and changing search relevance. Lily emphasizes the importance of understanding the various search intents and creating relevant content to adapt to the inevitable changes in intent.
How to Use Brand SEO to Improve Your Online Visibility
The miracle of Inameti
Miracle discusses the importance of SEO branding in an era of changing search algorithms and rising advertising costs. They share actionable tips for optimizing your knowledge panel, dominating your brand’s SERPs, and embedding your brand’s personality into your content strategy. He also emphasized the need for cross-team collaboration and building trust through reviews and UX. Discover the Miracle strategy to increase your brand’s online visibility!
Down the mountain
Noah Learner
Noah’s talk describes a four-step career growth framework: Go Wide by building a versatile skill set, Go Deep by finding your passion and connecting with a mentor, Go Big by creating and sharing content, and Return it by mentoring others and sharing your experiences. This approach helps you grow professionally and contribute to the success of others.
The Evolution of Content & The Future of Our Industry
Ross Simmonds
Ross wrapped up day one of MozCon by challenging the idea that AI-written content can’t produce results. Instead, he details how AI can improve your skills, improve content creation, and speed up your SEO efforts. Ross shares practical ways to integrate AI, from research and content creation to optimization and deployment. The key message? Use AI as a tool to electrify your strategy, not replace it.
Entities Are the past: Search is Going Multidimensional
Tom Anthony
Tom explains the shift from entity-based search to context-driven search, presenting the evolving role of keywords and the impact of latent spaces and the GPT model. He discusses how modern search habits and explicit context are shaping the next era of search and offers predictions and tips for optimizing your content!
SERP is Dead, Long Live SERP
Tom Capper
Tom Capper discusses the evolution of SEO and its continued relevance despite several “deaths” of SEO, from Google Ads to zero-click search. He explained that Google’s Search Generative Experience (SGE) does not perform as expected and often overlaps with or mimics existing features. They make recommendations for future SEO success, including Google Business Profiles, Google Shopping, and maintaining a human-centered approach to content!
The Great Reset
Will Reynolds
Wil closed MozCon 2023 by highlighting the transformation of SEO today and the importance of identifying and pivoting at key inflection points. He discusses the challenges of content saturation and the need for deeper customer insights, recommending tools like Seer Interactive’s Supernova and Looker Dashboards to track trends. Discover Wil’s approach to using AI technology and data analysis!
