‘Cheeseitup.in‘ for cheese lovers. Our goal is to offer a wide range of information on different types of cheese, recipes, health benefits, DIY videos, blogs, and more. This will help you prepare a snack meal that you can easily make on a regular basis using different types of cheese from Britannia The Laughing Cow Cheese. Quick snack ideas for evening meetings or over-the-top gourmet recipes for fancy dinners, the platform offers fun recipes that are easy to follow. Users can also save and download recipes easily.
Developed by Times Network Digital, this digital encyclopedia for cheese will leverage the network’s expertise in content creation, organic user acquisition, and e-commerce to increase brand visibility and user engagement. Targeting wider reach throughout the year through content integration & promotion across multiple Times Network platforms, incl TimesFoodie.com, TimesNow.in, TimesNowNavbharat.comand ZoomTV.comThis industry first initiative is strategically presented by Mindshare, presenting an innovative approach to brand promotion.
Abhishek Sinha, CEO of Britannia Bel Foods, and CBO of Britannia Dairy, said, “CheeseItUp.in is the creation of Britannia The Laughing Cow Keju for all cheese lovers and novices who are constantly looking for knowledge about the product category. After the joint venture between Britannia and the Bel group, we embarked on a journey of creating awareness of the benefits of the category, with the learning and expertise of the French conglomerate. We realize that as a new category in India, awareness about cheese, its benefits and uses is still limited and fragmented. We are tackling this challenge with our partners – Times Network and Mindshare to build an inclusive platform that can bridge this gap for all Indians.
Commenting on the partnership, Rohit Gopakumar, CEO-ZENL & BCCL (TV Division) said, “Our endeavor has always been to provide a balanced platform for our viewers and clients. The satisfaction of achieving brand goals through targeted content offerings is a joy for our team. Britannia has consistently led the way creating cutting edge communication ideas for various products.The partnership between Britannia The Laughing Cow Cheese and the Times Network Digital platform is sure to break new ground in the cheese category.Collaboration with Britannia and Mindshare to introduce new and innovative concepts that marry content with brand thought leadership is the way forward for deep audience engagement. Time for CHEESEITUP!”
Speaking about the partnership, Rohit Chadda, President & COO – Digital, Times Network said, “Strategically content-driven commerce” integrates content into the shopping process to provide the highest quality experience. Times Network Digital has the largest premium base, influential audience in the country across news & lifestyle categories. our brand TimesFoodie.com, the industry-leading platform in food content, is the perfect partner to create such a food destination for Britannia. The idea of ’CheeseItUp.in‘ is to embed knowledge and product usage, while also taking an innovative approach to e-commerce that directly generates revenue for the brand.
Amin Lakhani, CEO, Mindshare, shared, “CheeseItUp.in It’s not just a platform, it’s a fun and flavourful culinary toy! We want to make cheese a delicious and healthy part of your daily meal planning. We use real consumer data to create healthy and inspired recipes with The Laughing Cow’s Britannia cheese. It is connected commerce powered by content. Mindshare has created a partnership between Britannia Bel Foods and Times News Network. Get ready to experience a new world of cheese-based creations! We are excited to see how this platform will transform the way people enjoy The Laughing Cow’s Britannia cheese in their everyday lives.
In addition, the integration of the fast trading platform with ‘Cheeseitup.in‘ allows consumers to buy cheese in a few clicks, seamlessly transition from CheeseItUp.in for savoring The Britannia Laughing Cow beloved cheese.
