Unlike traditional Web 2.0 marketing, Web 3.0 marketing often has a strong connection to digital platforms where the end user can evaluate the potential of your project, relying on the opinion of others (especially those who have dealt with it). This is precisely why crypto social media marketing activities often play a special role in promotional strategies that ensure maximum return on investment. If you want to know more about the best advertising platform for new crypto sites, read this article carefully prepared by Coinband experts.
Crypto Marketing Features in Best Advertising Platforms
Of course, if you have had at least a little experience in promoting crypto solutions, you might have noticed certain differences compared to how it is done for traditional Web 2.0 solutions. In particular, we are talking about the aspects described below.
- The audience is interested in the latest technology. The audience most interested in crypto projects is usually interested in topics related to blockchain, cryptocurrencies, and advanced financial services. This, in turn, imposes certain expectations on the content that may be of interest to them: it must be expert, professional, and with a technical slant. It should also be noted that these Internet users are usually active participants in various Internet forums and portals dedicated to Web 3.0 solutions – therefore, you should definitely focus your marketing strategy on interacting with people on these online platforms.
- Vulnerability to online community emotions. If we remember how the promotion of the best project in the field of Web 3.0 – Bitcoin – began, we can see a clear emotional connection with the impression of the end users interacting. Actually, nothing has changed since then: with proper marketing and positioning, you can get an army of fans of your project and a squad of haters who will tell everyone from one online platform to another that your project is a scam. In this regard, you should learn how to communicate with these two groups of Internet users and, in general, how to get them quickly.
- It is necessary to prove transparency and reliability. As more and more crypto scam projects appear on the web every day, you need to work effectively to dispel the doubts of your audience. To do this, you need to make strong connections – from the officials who represent your project and from your community. Overall, your main task here is to get a complete vision of how to provide clear and accurate information about your products and services to those who are interested.
- The need to provide educational materials and make people generally aware. Since the cryptocurrency industry itself has a fairly high barrier to entry, and those interested are likely to be well-versed in the latest technology and investment trends, you must take care to create informative, educational, and relevant content for your target audience.
- Deliver unique content formats. The cryptocurrency industry promotes the manifestation of all kinds of creativity in the related project section – in fact, this thesis also applies to marketing. In particular, for your promotion strategy, you can use unique research, analytical data, interviews with experts, ads from crypto bloggers, educational videos, and even memes.
Top Advertising Platform for Your Crypto Project
So, now, it’s time to decide which platform is best to use to promote your crypto project. In addition, we note that when choosing something specific, it is also important to focus on your budget because, in the end, the ability affects the number of viewers you can reach with your marketing activities.
- Google. Although at the beginning of Web 3.0 Google was very suspicious of the promotion of crypto projects, today, this platform shows its loyalty to the public, but, without neglecting some measures that help ensure the transparency of the project’s goals for end users. . In particular, you can use Google Ads to implement your marketing strategy while taking advantage of powerful targeting and advertising capabilities through search engines. Currently, the marketing tools available on this cryptocurrency ad network include text ads, YouTube ads, and image ads on Google’s partner network. In general, according to strict regulations, Google is considered one of the most reliable sources for attracting paid and free traffic.
- Facebook and Instagram. Facebook and Instagram, despite their initial lack of ability to promote technologically complex projects, today, can also successfully participate in your crypto marketing strategy. In particular, they offer powerful targeted advertising tools that allow you to reach different segments of your audience focused around the world based on their interests, behavioral patterns, and demographic characteristics. When it comes to specific marketing tools, there are different ad formats available, such as images, videos, and carousels. So, with the right approach, this crypto ad network will help you deliver your concept quickly and effectively to potential consumers.
- LinkedIn. To attract representatives from the business segment to your project, you can use LinkedIn as the best place to place crypto ads. In particular, by actively developing your profile and using free crypto advertising, you will be able to quickly establish effective communication with various companies and representatives of the B2B sector. Advertising is also available here – if configured correctly, it will help you target your message to a specific audience based on job title, business sector, and skills.
- Twitter. Of course, we cannot mention Twitter in the list of the best crypto advertising platforms as the main crypto advertising network to build a trusting relationship with your readers. In addition to tweets, in this crypto currency advertising network, you can also use advertising with promotional videos, hashtags, as well as advertising posts from crypto influencers. All this will lead you to create a strong community around your project and allow you to quickly attract an audience to various time-limited events, such as ICO, IDO, airdrops, etc.
- Crypto dedicated online platform. In addition to general purpose social networks, you should also pay attention to special Bitcoin advertising networks aimed at promoting crypto projects – including CoinTraffic, Coinzilla, and CoinAd. By following a simple algorithm of actions in these crypto advertising networks, you can place the best crypto ads there in minutes, which will be displayed on various cryptocurrency sites, blogs, and communities.
- Crypto content platform. Finally, you can try your luck by posting guest posts on popular crypto blogs, article publishing platforms, and media outlets that focus primarily on Web 3.0 projects. Ultimately, all of this should have a positive impact on your visibility on more global search engines such as Google.
Summing up
Now that you know the tools available and the best places to run crypto ads, you can make the right choice for one platform or another. Meanwhile, if you want to maximize the impact of your crypto marketing efforts on the top crypto ad networks mentioned above, contact Coinband as a trusted Web 3.0 marketing agency.