Chicken lovers, get ready for a delicious surprise. McDonald’s India – The latest Chicken Surprise Burger in the North and East makes a timely entry during the summer holidays. Launched at an entry level price of INR 65/-*, a-la-carte (original price INR 69/-) and INR 99/-, as part of a 3-piece meal, the Chicken Surprise burger is simply delicious. , an affordable delight for chicken lovers. To promote the new Chicken Surprise burger, the brand launched a 360-degree marketing campaign focused on announcing the launch of the Chicken Surprise burger and Chicken Surprise Meal which will come under the umbrella of McDeal@ INR 99/-. The campaign is targeted at GenZ emphasizing the brand’s role in making good affordable chicken – which most people consider expensive – available to everyone.
Leading the campaign is a TVC that tells a light-hearted and insightful story that shows how McDonald’s continues to be a favorite hangout destination for Gen Z, especially those on a tight budget. With the new Chicken Surprise on the menu, value-conscious chicken lovers have a new reason to celebrate. The TVC features a young group of 5-7 friends in a McDonald’s restaurant – with one of them wearing a birthday hat. He was in front of the order desk and signaled to order, wishing the whole group a happy birthday. He gulps, looks around and in a small (weak) voice asks, “Kya Khaaoge?” (What do you want to eat?) All his friends answered together, “Chickaaaaaaaannnnnnn”, expecting a chicken meal. Here’s a worried frown on his face (thinking that treating his friends to a chicken meal probably wouldn’t fit his budget). He was soon relieved after noticing Meal Surprise Chicken @ INR 99/- on the menu. He then confidently announced, “Aaj bhai ka budday hai, sabke liye CHICKEN SURPRISE MEAL” (it’s your friend’s birthday, everyone will get a chicken treat).
This real birthday party scene highlights the latest addition of Chicken Surprise Meal to McDeal starting @ INR 99/- at McDonald’s (India – North and East). McDeal starting @INR 99/- now includes a choice of burgers out of Chicken Surprise or Veg Surprise or McAloo Tikki, served with regular fries and regular Coke – all for an affordable price of just INR 99/-.
Adding Bollywood wonder to the table, filmmaker Karan Johar expressed his excitement on social media. He announced the launch of the new Chicken Surprise meal at McDonald’s India – North & East, at a surprising price of INR 99. Karan’s charismatic and funny comments have fans and foodies eagerly waiting for the new Chicken Surprise burger, expertly crafted to deliver the meal that’s simple. classic taste in every bite.
Commenting on the launch of the Chicken Surprise burger, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “At McDonald’s India – North & East, we are keen to understand the evolving tastes and needs of our customers through menu innovation. We are committed to offering customers a great McDonald’s food and experience, high quality – Chicken Surprise burger offers an irresistible choice for chicken lovers with delicious chicken taste and the characteristic juiciness and crunch that they love.
Tastefully made with high quality ingredients, the Chicken Surprise burger comes with a delicious crispy golden chicken patty sandwiched between a soft toasted bun topped with chipotle sauce, and sliced ​​onions. Customers also have the option to personalize their burger by choosing a whole wheat bun, a double bun, and additional toppings** of their choice such as lettuce, tomato, and sliced ​​cheese to enhance the dining experience. With the Chicken Surprise burger, McDonald’s India – North and East adds another tasty and delicious option to its extensive chicken offering including Chicken McNuggets, Chicken McWings, Butter Chicken burger, McSpicy Chicken burger, McChicken burger, Chicken McGrill burger, Chicken Maharaja Mac and wraps Spicy Chicken.
The new Chicken Surprise Burger is the perfect choice for a quick and tasty meal on the go or can be enjoyed at the nearest McDonald’s restaurant (except pure vegetarian restaurants) or via McDelivery (Swiggy, Zomato or Magic Pin), or via takeaway, or drive- through.
Every McDonald’s product undergoes strict quality inspections at various stages- from source to processing to serving in the restaurant. Specifically, McDonald’s chicken products undergo nearly 64 rigorous quality tests from farm to fork to ensure the best quality and taste.
* Introductory price. limited time offer.
**Additional charges may apply
