“It is necessary for me that we feel strong enough to complete who we really are.”
Talking about what goes on in the bedroom can be a taboo subject – but some celebrities aren’t shy about spilling the tea. In fact, a couple of stars who are so snug with discussing their sexual life that they have actually started selling their very own line of sexual toys!
While some of these celebrities have joined intimacy companies today to create their own merchandise, others have total companies. Regardless of what it means for them to choose to do so, these stars hope that by opening up and embracing their sexuality, they will break the stigma around such a complicated topic.
Find out what these stars have to say about working in the sexual health field.
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1. Rumor Willis
Rumer Willis recently confirmed her help to model Bellesa Boutique sex toy in an Instagram ad. In the publication, he showed a pink toy and wrote that women should embrace their “fantasy and desire” and asked them to “take the time to pursue solo” as “a very effective act of love and discovery.” After sharing the publication, Rumer finally faced backlash for selling models mentioned – but he is known as a troll in the movie collection.
“We are in the tradition of places that are so frowned upon to feed our youth in public, or talk about feminine pleasure, talk about feminine sexuality,” he said in part, which he is listening to that even he published to create a “visceral” response. “I think it’s really necessary to have that conversation, to take away some of the shame.”
2. Dakota Johnson
After making a reputation for himself in the 50 Shades of Greyit only made sense for Dakota Johnson to join the planet of intercourse and wellness. Dakota is currently an investor and creative director of intimacy model, maude. The model, who sells all kinds of cool and fancy merchandise to make you uncomfortable, along with vibrators.
“When the founder, Éva Goicochea, and I met, I was like, ‘This is exactly what I thought of this’ – meaning that the merchandise should be inclusive and simple, clear and approachable. Do you like to have a huge pink dildo, all the energy to you. That’s not my vibe — ha! Vibe,” he joked to Elle. “However, I’m confident that it will make its way into quality sexual health merchandise.”
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3. Gwyneth Paltrow
Gwyneth Paltrow model goop has at all times pushed the boundaries in terms of pornographic merchandise, starting with their wax candles. They also include sex toys on their website and rewards guide, but in 2020, they launched their own brand of vibrators.
“Suppression of sexuality and especially feminine pleasures has been a management mechanism for a long time,” says Gwyneth. Relationships, Love & goop. “I’m an advocate for girls to take care of themselves and change to close and intimate with themselves. It’s time to cancel these tropes. If a girl likes to have sex, there’s nothing wrong with her!”
4. Demi Lovato
In 2022, Demi Lovato teamed up with Bellesa Boutique to create her own sex toy called the Demi Wand. Demi and her staff specially designed a yellow stick vibrator that fits in a clamshell case to keep things nice and discreet.
“Maybe there’s nothing more empowering than taking pleasure into your own fingers. We’ve spent far too long pretending we’re not sexual beings – it’s time to put this stigma to rest. We all deserve pleasure. We all deserve orgasms,” Demi shared. “I’m proud and excited to do this together with the innovators at Bellesa, an organization that continues to disrupt the leisure time and technology business of intercourse, and values ​​sexual empowerment and self-love like myself.”
5. Lily Allen
Lily Allen is a model ambassador for Womanizer in 2020, in addition to fronting the #IMarturbate marketing campaign. To start the problem, Lily helped design her personal vibrator for a model called Liberty by Lily Allen. The partnership made sense because Lily shared that intercourse play had become a necessary part of her life and she wanted to make the topic less taboo.
“Intercourse play is still seen as a taboo topic because, you know, it’s related to masturbation and feminine pleasure. I believe that feminine pleasure itself is a taboo topic,” Lily shared. “One option to make today’s taboo topics not taboo is to discuss them openly and continuously and without shame or guilt.”
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6. Kandi Burruss
In 2011, Kandi Burruss based her lifestyle model Bed room Kandi, specializing in intimate pleasure and well-being. Once again, Kandi says that there is a serious conversation about the stigma around intercourse – but now, individuals are more sexually free. After more than a decade in the company, Kamar Bed Kandi is still going strong.
“People have said that I usually make it taller for girls to have that dialogue… so they’re more likely to talk about the need to have sex,” Kandi told TooFab. “Most women do not experience orgasm, which is impossible. I always tell people, it is important to know your personal physique so that you can tell your partner. I have always been open minded and pleasant in terms of the bed room and I think … I believe the first time I ever had a vibrator my boyfriend introduced to my bedroom. But it was fun and I used to be like, ‘Okay, that’s kinda cool.’ But after that, I feel like everyone should have one of these.
7. Christina Aguilera
Christina Aguilera says she’s “always loved talking about sex” so it’s a pure development for her to find a model of sexual health. In 2023, she was the co-founder and lead model advisor for Playground, which sells everything from clear lube to intimacy kits.
“Talking about sexuality and embracing it and being proud of what it means to you as a girl has been a lifelong journey for me, one thing I’ve always said is very good. Everything from my music to certain conversations — I’ve grown up having to defend being a girl . We have a certain concept of female sexuality, even merchandise,” Christina said.
He continued, “That’s why I’m very happy to play in the first position because even the merchandise is provided by men. I used to be taught information in the area with the understanding that the area is dominated by men and this merchandise has been around for 50 years.
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8. Amber Rose
In 2018, Amber Rose launched a range of sex toys curated by Lelo intimate lifestyle models. A curated digital “playground” featuring merchandise handpicked by Amber, along with objects for the {couple} in addition to personal use.
“I picked this out myself as a result of I know that in the event that they are good for me, they can also be good for you,” Amber shared on the company’s website. “And if you love yourself, then your physique should be the most effective! I hope this helps you create the best alternative for you. As a result of the pleasure, it’s all about YOU. Now let’s get it.”
9. Cara Delevingne
Cara Delevingne became the co-owner and inventive advisor of the sexual health model known as Lora DiCarlo in 2020. While the model has now been bought by Lelo, Cara previously indicated that she should help the dialogue about feminine pleasure and sexual health.
“Girls have the same demands and desires as everyone else, but we are shy to talk about how to deal with personal pleasure,” she shared with Vogue UK. “We hope to help break down those partitions and boundaries, and show that this is a subject that can be talked about openly and confidently.”
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