How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and a few days of SEO, socializing, and Singapore sunshine: your boss (and your Q4 budget 😅).

But don’t worry – we’re back. Here are 5 arguments (and sample messages) that you can use to persuade your boss to send you to Ahrefs Evolve.

About Ahrefs Evolve

• 2 days in sunny Singapore (24-25 Oct)
• 500 digital marketing enthusiasts
• 18 top speakers from around the world

Learn more and buy tickets.

SEO is changing rapidly. Between the AI ​​Briefing, Google’s update schedule, massive API leaks, and all the documents released during antitrust trials, it’s hard to keep up. What works in SEO today?

You can watch a YouTube video or two, maybe attend an hour-long webinar. Or, more effectively: you can spend two full days learning from a panel of 18 international SEO experts, discussing your takeaways directly with other participants.

Our world-class speakers tackle the toughest problems and best opportunities in SEO today. The discussion agenda includes topics such as:

• Responding to AI Briefs: Amanda King will teach you how to respond to AI Overview, Google Gemini, and other AI search functions.
• Live (and thrive) Google algo updates: Lily Ray will talk about the latest Google updates, and share data-driven recommendations on what works best in search today.
• Planning for the future of SEO: Bernard Huang will talk about the failure of AI content and the path to better results.

(And attendees will get a video recording of each session, so you can share your knowledge with your friends, too.)

See the full discussion agenda here.

There is no substitute for meeting with influencers, friends, and partners in real life.

Conferences create serendipity: opportunities to meet and talk that can have a huge positive impact on you and your business. For example, here are some of the tangible benefits I have gained from attending conferences:

• Conversations that lead to new customers to our business,
• Invitation to speak at an event,
• New business partnership and co-marketing opportunities, and
• Meeting people who we continue to rent.

There is a “hello” effect that lasts long after the event is over: the people you meet will remember you longer, think more of you, and be more willing to help you, if you ask.

(And don’t forget: there is a lot of information, especially in SEO, that is only shared privately.)

The “international” section of Evolve is also important. Evolve is a different crowd than your local run-of-the-mill conference. It’s a chance to meet people from markets you wouldn’t normally encounter—from Australia to Indonesia and beyond.

If you’re an Ahrefs subscriber (thank you!), you’ll learn tons of tips, tricks and workflow improvements from attending Evolve. You will have the opportunity to:

• Attend a discussion from the Ahrefs teamfeaturing advanced features and strategies you can use in your own business.
• Pick our brains at the Ahrefs booth, where we’ll offer 1:1 training sessions and previews of upcoming releases (like new content optimization tools 🤫).
• Join a special Ahrefs training workshop, hosted by the Ahrefs team and Ahrefs power users (tickets for this workshop will be sold separately).

As a manager myself, there are two questions to answer when approving expenses:

• Is this a reasonable cost?
• Will we see a return on this investment?

To answer that question: early bird tickets for Evolve start at $570. For context, a “super early bird” ticket to MozCon (another popular SEO conference) this year is nearly double that: $999.

There is also a lot included in the ticket price:

• world class international speaker,
• 5 star hotel location,
• 5 star hotel food (two tea breaks with snacks & lunch),
• Network after the partyand
• Record the full conversation to later share with your team.

SEO is an important growth channel for most businesses. If you can improve your company’s SEO performance after attending Evolve (and we think you will), you will easily see a positive return on investment.

Traveling to tropical Singapore (and eating tons of satay) is good for you, but it’s also good for your team. Attending Evolve is a chance to break the routine, rekindle your marketing passion, and get back to work.

This would be true for international conferences, but it goes double for Singapore. This is a very unique place: the safest and most high-tech city that combines dozens of different cultures.

You’ll discover different beliefs, work practices, and ways of doing business—and if you’re like me, come back richer and wiser for the experience.

If you’re nervous about asking your boss to join Evolve, remember: the worst that can happen is a polite “not now”, and you’ll find yourself in the same position you are now.

Here’s how: take this message template, tweak it to your liking, and send it to your boss via email or Slack… and I’ll see you in Singapore 😉

Email template

Hello (your boss’s name),

Our SEO tool provider, Ahrefs, is holding an SEO and digital marketing conference in Singapore in October. I want to participate, and I think this is in the interest of the company:

• These discussions will help us respond to all the changes happening in SEO today. I am especially interested in the discussion about AI and the new Google update.
• I can network with friends. I can find out what other companies are working on, and explore opportunities for partnerships and co-marketing.
• I can learn how we can use Ahrefs better in our organization.
• I will come back reinvigorated with new ideas and motivation, and I can share the top takeaways and record talking with the team after the event.

Advance tickets are $570. Given the importance of SEO to the growth of our business, I think it will be an easy return on the spend.

Can we set up a time to talk in more detail? Thanks!