The Take Care, Now campaign aims to bring awareness and resources to rural America
CINCINNATI–( BUSINESS WIRE )–Bayer and Kroger (NYSE: ) are teaming up with country music star Luke Bryan and Feeding America to bring healthy food to more families in need. According to the latest data from Feeding America, more than 44 million people in the United States are food insecure, including a nearly 30% increase of “more than 10 million” compared to the previous year.
Building on the success of the “Take Care, Now in 2023” campaign, the collaborators announced renewed efforts to raise awareness, educate communities, and facilitate access to nutritious food and vitamins and minerals. areas where hidden hunger is more common.
Hidden hunger is a form of malnutrition where an individual may consume enough calories, but not enough vitamins and minerals. Vitamin and mineral deficiencies such as magnesium, calcium, iron or vitamins A, D, and C are common in the United States2. Because nutrition and health are intertwined, this hidden hunger can lead to significant health consequences that the CDC has recognized.3
As a leader in agriculture and personal care including nutritional supplements, Bayer (OTC:) is uniquely positioned to positively increase access to essential nutrients. We are committed to bringing nutritious foods, multivitamins and supplements within physical and financial distance to those who need them most, said Dave Tomasi, President, Bayer Consumer Health, North America.
With the support of Feeding America, Bayer and Kroger will distribute educational materials through affiliated food banks nationwide to improve nutrition literacy. These toolkits will include important resources for vitamin and mineral education. They will also include recipes for simple, nutritious comfort foods prepared with readily available ingredients.
At Kroger, we are committed to increasing access to fresh, affordable food for more people across the U.S., said Jim Kirby (NYSE: ), chief commercial officer of Kroger Health. We know that when families have more access to fresh food, they have better long-term health outcomes. We appreciate everything Bayer and Luke Bryan are doing to raise awareness of this important issue.
The initiative is also supported by Ohio Governor Mike DeWine, who is focused on helping to end hunger in his home state of Ohio.
Ohio is the heart of everything, and that means our state is also the heart of compassion. It is imperative that we come together to do everything we can to end hunger in Ohio. Joining Luke Bryan, Bayer, Kroger, and Feeding America will get us on our way to making healthier and more nutritious food available to Ohioans in need, Governor DeWine said.
For its part, Bayer has been working to support generations of American farmers to put healthy and nutritious food on the table and work on a variety of fruits and vegetables that taste better, stay fresh longer, are more water efficient and grow better in changing climates. – changes. climate.
To address widespread nutritional problems, Bayer is collaborating to develop tomato varieties that are nutritionally enhanced with vitamin D3. In support of “Take Care, Now,” Bayer will also donate up to 1 million meals ” adding to the more than 9 million meals already donated as part of the #herestothefarmer campaign that Luke Bryan is also a part of. Building on a long history of donating vitamins and other nutritional supplements to the Feeding America network of Food Bank partners, this year Bayer will also donate more than 100,000 bottles of One A Day ® and Flintstones â„¢ Multivitamins as well as other nutritional supplements to food banks in the US
Meanwhile, Kroger plays an important role in providing fresh and affordable food to millions of customers every day in 35 countries in its stores. Retailers also offer telenutrition services, allowing customers to connect with nutrition experts via video chat, offering convenient personalized nutrition coaching and education. Most recently, Kroger collaborated with the US Department of Agriculture Food and Nutrition Service (USDA) to enable Electronic Benefit Transfer (EBT) digital acceptance, allowing customers to use EBT payments for purchases through the Kroger app or on Kroger.com for grocery pickup. and delivery, putting healthy food within reach of more people.
The reality is that in addition to millions of Americans not knowing where their next meal is coming from, many are also experiencing ËœHidden Hunger’ and key nutrient deficiencies, said Charles Blazevich, Senior Manager, Corporate Partnerships for Feeding America. We are excited to once again work with Bayer, Kroger and Luke Bryan to create awareness and impact in this area.
Through our collective efforts, the “Take Care, Now” campaign has the potential to reach 200 food banks and more than 60,000 partner agencies, food pantries and food programs that positively impact thousands of people in rural America every day. To raise awareness of “hidden hunger” and promote solutions, the campaign will make stops at various events in the fall, including the Agricultural Progress Show in Boone, Iowa, and all six Luke Bryan Farm Tour concerts.
As someone who grew up in a rural community, I know firsthand the importance of having access to healthy, nutritious food, said entertainer five times a year, Lukas Bryan. I couldn’t be more proud to participate in this initiative with organizations like Bayer, Kroger and Feeding America.
For more information about the campaign and how to get involved, visit www.bayer.us.
1: https://www.feedingamerica.org/hunger-in-america
2: https://lpi.oregonstate.edu/mic/micronutrient-inadequacies/overview
3: https://www.cdc.gov/nutrition/php/micronutrients/index.html
$1 helps provide at least 10 guaranteed meals by Feeding America on behalf of local member food banks. Bayer guarantees a contribution of $100,000 by October 31, 2024.
About Bayer
Bayer is a global company with core competencies in the life sciences of healthcare and nutrition. In line with its mission, Health for all, Hunger for none, the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and creating a positive impact with its business. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality worldwide. In fiscal 2023, the Group employs around 100,000 people and has sales of 47.6 billion euros. R&D costs before special items amount to 5.8 billion euros.
About Kroger
At Kroger Co . (NYSE: KR), we are Fresh for Everyone ™ and dedicated to our Purpose: To Feed the Human Spirit ® . We, in our family of companies, have almost half a million partners serving more than 11 million customers every day through a seamless shopping experience under our various banner names. We are committed to creating a #ZeroHungerZeroWaste community by 2025. To learn more about us, visit our newsroom and investor relations site. Visit Kroger on Facebook (NASDAQ: ) or follow us on Twitter or Instagram.
About Luke Bryan
During his career, Luke has amassed a total of 21.3 Billion global streams, 11.5 million global album sales and 55.3 million track sales worldwide. He is the top RIAA-certified country artist of all time with 85M digital single units and 16M album-certified units for a total of 101M. He has placed 30 singles at #1 and has accumulated a total of 56 weeks at #1 in his career. He was recently awarded the SoundExchange Hall of Fame Award in recognition of being one of the most streamed artists in SoundExchange’s 20-year history.
Lukas has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards” also named Billboard’s Top Country Artist of the 2010s, Most Listened to Artist of the Decade by Country Aircheck, and Artist of the Year by Country Radio Broadcasters.
About Feeding America
Feeding America ® is the largest hunger relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and promote food security among the people we serve; brings attention to social and systemic barriers that contribute to food insecurity in our nation; and support laws that protect people from starvation.
Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20240713166055/en/
Bayer
Brian Leake
Bayer USA
brian.leake@bayer.com
314-370-3285
Kroger
Jennifer Moore
Corporate Affairs Manager, The Kroger Co.
Jenifer.Moore@Kroger.com
513.782.8745
Source: Bayer
