Website engagement is how well a website engages you with its interface. Therefore, every web designer and developer is very focused on improving the UI & UX of the website to increase visitor interaction in the form of clicks, shares, downloads, etc. But why is it important?
The purpose of the website is to be the face of the business in the digital ecosystem and interact with interested parties. This is an online place where people can see who you are and what you have to offer. Imagine you are going to a grocery store or a restaurant. Would you go in if it was awkward and unhygienic? Almost every time, the answer is no. The same is true with website engagement.
If your website isn’t attractive, then people won’t interact with it. And, if there is less interaction, the business will fail. So, it becomes necessary to work on the user interface (UI) & user experience (UX) of the website to make it more attractive.
Create attractive web pages with SVG
SVG files (or scalable vector graphics) support high animation & interactivity. These factors make it a popular tool for designers to increase web page engagement. Moreover, the XML text file format of SVGs facilitates their size without losing quality. So, let’s discuss 15 ways to increase your web page engagement by using them all free SVG icons.
1) Increase engagement with micro-interactions
Visitors feel more connected to the web page if they interact with the user as if someone is nodding in conversation. Micro-interactions let users know that your web page already understands their actions.
These micro-interactions can be as subtle as changing the color of the “Contact Us” button and as vibrant as showing an animation to someone when they open a page.
2) Reduce bounce rate
Most users leave websites because they don’t want to read boring & endless text. SVG icons can help make web pages more interactive than static pages.
This can be as simple as adding a colored strip while scrolling to help users understand how long a page is. Or a small animation when moving from one page to another can make waiting less boring. Ultimately, you will benefit from an increased average time on your web page and more conversions.
3) Better user experience
With SVG icons, your web pages offer user intuitive page navigation. SVG makes it accessible through visual cues to highlight specific sections like prices, contact information, services, etc.
The best visual cues for your page eliminate the possibility of confusing users. So, you get better retention and more conversions as a result.
4) Emphasize the “Call to Action”
The call to action button is the last barrier between the goal and the user on the web page. An interactive SVG icon can give users an extra push to click the button.
Convincing users to make the necessary calls is a big issue for website stakeholders. But interactive navigation and dynamically embedding CTA buttons in web design can easily navigate users to the required action.
5) Click-feedback
A small animation on the click button removes all doubts the user may have. If you click on the button and there is no reaction from the page, you might think about a bug or a delay in loading the page. This reduces the design or web content connections that have been made so far.
Small animations like changing the color of the menu button on hover, the add product to cart button, or changing the download button to a progress bar assure users that the website is responsive to their actions.
6) Life icons
Icons are placed on web pages quickly and play an important role in improving the GUI. But emerging design technologies like SVG have made it easier to enhance the user experience by creating dynamic icons.
Simple animations like expanding icons on hover can do wonders in a flat UI. And most importantly, you can get all free SVG icons downloaded from verified sources.
7) Attractive logo
As a web design aesthetic, movement can be the best attention-grabbing style you can put on a page. Dynamic & interactive logos can do that for you. Not only does it increase web page engagement, it also makes your brand memorable.
8) Simplicity In icons
SVG has unique elements created specifically for icons. In addition, this icon element has a native function in all internet browsers. So, it not only improves the simplicity of the web page, but also improves the performance of the page in any web browser.
9) Play with registered users’ patience
The digital world is moving so fast that slow web pages can increase your website’s bounce rate and decrease your SERP ranking. However, not every website can be very fast. And to add, the attention span is only 8 seconds.
But with SVG icons, you can change the waiting time for opening a new page or downloading a new file to some interactive animation like a progress bar.
10) Minimalist design
Visual impressions with SVG icons allow designers to say more with less. Additionally, SVG animations are very efficient at turning a blank display into an info-filled page.
11) Desired layout
With SVG animations, you can hide some parts of the page that the user only needs to see. Dropdown menus & accordion icons are basic examples.
Showing more parts on-demand makes the user experience more personalized because of the user’s actions on the page, which leads to more web page engagement.
12) Better presentation of data
SVG icons are a great way to graphically represent data. The SVG file format supports mathematical solutions. You can insert analytical and alpha-numeric data in the form of charts or colorful lines using Chartist.js or other JavaScript libraries, making it easier for viewers to read.
13) Pictures to tell a story
With SVG, you can draw lines to tell a story in a small area that would otherwise require a long paragraph. SVG line animations also work well with CSS. And you can show the entire journey of your brand or product with these animations with high-quality graphics and easy embedding.
14) Responsiveness of the device
With millions of users interacting online on multiple devices, the most important design rule is to make any web page responsive. According to Google, almost 7 out of every ten buyers tend to buy something when they find a website that is more interesting. Also, if your website is not device responsive, your Google ranking will also suffer.
SVG icons become fully responsive when you insert HTML or CSS or iframes etc. It doesn’t matter the screen size or resolution; Responsive SVG is always more efficient than static pages.
15) Universality
One thing that makes SVG files a game-changer in web design is their compatibility with all web browsers. The XML format of SVG files enables designers to create vector documents that are universal for almost all browsers.
So, if you have used SVG icons on your web page, no matter what device or browser your visitors are using, your web page will always be attractive.
Wrap it up
The web design industry is undergoing a revolution at an exponential rate. As a result, designers spend more time understanding user behavior for various designs and elements.
But SVG has become an unavoidable element in web design. It’s not difficult to get SVG icons because you can download all free SVG icons from several platforms and place them in your web design, making it more fun than ever.