Republican presidential candidate Donald Trump is pumping up the Trump Organization’s new crypto platform, which has just been renamed from “The DeFiant Ones,” to “World Liberty Financial.”
In a post to his 90 million followers on X, the former president shared a video of himself with a voiceover: “This evening, I am laying out a plan to ensure that the United States will become the crypto capital of the planet. to choke you.
It was unclear who Trump meant by “them,” and a Trump campaign spokeswoman did not immediately respond to questions about the announcement from CNBC.
In the post, Trump tagged X’s verified account called “World Liberty Fi,” or WLFI. The account has more than 20,000 followers and several posts dating back to August 22.
The project also involved Trump’s son, Donald Trump Jr. and Eric Trump.
“Excited to announce the launch of @WorldLibertyFi! A new era in finance is here,” said Eric Wednesday in a post on X.
The Telegram channel accompanying the crypto project, also renamed World Liberty Financial, had more than 52,000 subscribers as of Thursday morning, and rising.
The announcement comes a day after Trump launched a new round of NFT trading cards.
Collect Trump Cards
Source: Collecttrumpcards.com
Like crypto platforms, NFT is a private Trump family company in the digital currency space, and is unofficially connected to Trump’s presidential campaign.
But the campaign and private businesses dovetail, as NFTs and crypto platforms are promoted as part of Trump’s political brand, and marketed to his supporters.
For Trump, these private crypto companies provide an opportunity to lure voters and crypto donors, and make money.
Republican candidates have been leaning toward being pro-crypto presidential candidates, offering an increasing number of talking points about the industry.
Donations and endorsements from the crypto voting block have continued. The latest calculation from the Trump camp puts the total crypto-related increase at $25 million. CNBC has not been able to independently verify these figures.
Some details about World Liberty
On Thursday, it was not clear what the World Liberty Financial platform will do, and whether the project is operational.
Trump’s two sons, Eric and Donald Trump Jr., have given different accounts of the digital bank’s plans for users.
Trump’s eldest son recently said that the family is working to develop a crypto platform that will rival the traditional banking system.
“I think there is a lot of inequality because only certain people can get financing (…) so this idea of ​​decentralized finance is obviously very attractive to a guy like me who has been debanked,” said Donald Trump Jr. interview in Local.
Eric meanwhile told the New York Post the project involved digital real estate, which could mean tokenizing real world assets or referring to selling digital versions of assets in the metaverse.
The former president described the project last week to his 7.5 million followers on Truth Social as a way to “get it together.”
“For too long, the average American has been squeezed by big banks and the financial elite,” Trump wrote.
