One of the biggest challenges facing eCommerce brands is market competition. On average, the world will have more than 26.5 million eCommerce websites in 2023. America will account for half of them, with a market share of 53%.
If you are part of this industry, you will know how hard it is to stand out in the famous competition. For example, Amazon alone has a brand value of USD 577 billion this year, proving its market dominance.
With that being said, you can’t give up on promoting a new eCommerce brand. Perhaps you have tried several national SEO and marketing tactics to no avail.
Have you ever thought about using local SEO? In this blog post, we will learn more about using local SEO to boost the online presence of your new eCommerce website.
Local SEO for eCommerce: Is It Even?
Forbes reports that local SEO targets customers from specific areas who are interested in buying your product. According to SEO Guru Atlanta, businesses without a physical location may not see results from a local SEO strategy. Therefore, many believe that this tactic only works for brick-and-mortar stores.
This definition begs the question: Do you really need local SEO for your new eCommerce website?
According to WebFX, local SEO is necessary for any business if you want to increase visibility and revenue. Importantly, consumers prefer to have an online experience rather than (or before visiting) a physical store.
Before promoting your eCommerce brand on a national scale, don’t you want to stand out from the crowd? This is where local SEO comes in.
3 Ways Local SEO Can Help Your eCommerce Website
Let’s dive deep into the benefits of local SEO for eCommerce.
#1. Improve Local Search Visibility
Let’s say your website is built in Atlanta, Georgia. The country has more than 1,000 eCommerce websites that you have to compete with. To stand out in this competition, you need to collaborate with an experienced Atlanta SEO specialist.
With their help, you can:
- Put the right strategy in place.
- Increase local search visibility.
- Attract nearby customers.
- Use local keywords and benefit from location-specific backlinks.
Here’s an example: Maybe you’re selling sugar-free gummy bears on your website. For this promotion, you have created content about local keywords. If someone from Atlanta searches for ‘sugar-free gummies near me,’ your new eCommerce website blog post might pop up.
#2. List on Google Business Profile
Google mentions that you can have a business profile even without a physical address. For example, you can list your brand in a local directory if you deliver a service or product to your customers.
In recent times, direct selling has gained momentum. Therefore, eCommerce websites that sell services can increase revenue, transform customer experience, and increase their online presence.
For example, you offer cleaning services in Atlanta. Industry leaders believe that these websites should be built with eCommerce capabilities. In this case, your customers can easily order and pay for the service online. Address can be home or service location.
During their search, customers will use keywords like ‘cleaning services near me’ or ‘best cleaning services in Atlanta.’ Using these keywords and listing your business on your Google Business Profile can help your search visibility.
#3. Increased Brand Recognition
Local SEO is essential if you want your new eCommerce website to be successful. This tactic improves brand recognition by ensuring your company is visible in local searches.
For example, the right strategy will help you appear on Google Maps, which leads to a stronger local presence. Additionally, consistent NAP (name, address, and phone number) data in local directories can strengthen reliability and credibility.
When you target local keywords, you really create an effective path to reach your target audience. In turn, you can increase recognition and trust among community members.
How Can eCommerce Brands Use Local SEO?
Some of the ways an eCommerce website can improve its visibility in local search rankings include the following:
- Create a local quote
- Improve your on-page local SEO strategy
- Claim Google Business Profile ranking
- Submit content like localized keywords
- Ensure consistent NAP information
- Optimizing your website for mobile-based local SEO
- Encourage customers to post reviews and testimonials
- Adding schema markup to your eCommerce website
- Create backlinks from other local websites
All these tips will help your business stand out in the competitive landscape. This will increase your search visibility and attract nearby customers. You can also drive targeted traffic, even if your brand is operating online.
By 2028, online retail sales will be worth $1.6 trillion. That’s 28% of all retail sales in America. To stand out in this competition, you need to use something unique.
As mentioned in this blog post, new eCommerce websites can use local SEO to improve visibility and attract customers. You can increase your brand recognition by listing your service or fulfillment center on your Google Business Profile. Also remember to check out the local SEO tips mentioned for eCommerce brands.
