Barbie and WNBA legend Sue Bird unveils new Barbie brand campaign and Give Limitless Possibilities slogan at Fever x Sky WNBA game on Friday, 8/30
EL SEGUNDO, Calif.–( BUSINESS WIRE )–Mattel Inc. (NASDAQ: MAT) Barbie ® announced the latest Barbie brand campaign titled Delivering Unlimited Possibilitiesâ„¢ today, together 2024 Barbie Role Model and WNBA legend Sue Bird. The brand joined the Barbie-themed WNBA game between the Indiana Fever and the Chicago Sky at Wintrust Arena, recognizing the powerful role it plays in giving girls endless possibilities in celebration of the brand’s 65th anniversary.
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Barbie and WNBA legend, Sue Bird, announced the Barbie brand campaign and the Give Limitless Possibilities slogan at the Fever x Sky WNBA game, Friday, 30/8 (Photo: Business Wire)
If you could give the children in your life what would you give them? Barbie’s powerful new brand campaign asks this question, showing the emotional desire of parents, grandparents, cool aunts, fun uncles, and friends to provide curiosity, imagination, confidence, kindness, friendship, laughter, and the most important thing is to believe in yourself. potential.
Barbie has been reminding girls of their limitless potential since 1959 and continues to empower girls to dream big. Through this campaign, created in partnership with global advertising company 72andSunny, the brand is charging You Can Be Anythingâ„¢ tagline, leans toward shared humanity and relatability by celebrating doll play in all its fun, boisterous, and sometimes loud forms. Barbie believes that the benefits of playing with dolls and giving Barbie gifts are limitless ” using the power of imagination to visualize dreams, build self-esteem, tell endless stories, nurture empathy and more. ‹
Barbie has always been more than just a doll. They represent endless possibilities, the gifts parents and countless adults wish to give their children in life. Our new brand campaign, ‘Giving Unlimited Possibilities,’ as a sincere testament to the dreams we hold for our loved ones, said Krista Berger, Senior Vice President of Barbie and Head of Global Dolls, Mattel. Through this campaign, we aim to highlight the power of imagination, empathy, confidence and self-expression in the next generation, continuing Barbie’s mission to inspire infinite potential in young girls.
In support of the Barbie brand’s commitment to championing female role models, the brand is proud to partner with Barbie Role Model Sue Bird, introducing the Barbie brand campaign at the highly anticipated WNBA game, as the Chicago Sky hosts the first Barbie Game Night. . With women’s sports in the spotlight like never before, Barbie aims to use the brand’s platform to amplify the voices of inspiring athletes and encourage girls to participate. Barbie is never afraid to trade in heels for sneakers and admits that girls who participate in team sports are more likely to feel a higher sense of self-confidence.
This summer, women’s sports have a platform like never before in culture, and the Barbie brand has been there every step of the way, holding the megaphone to highlight the endless possibilities for girls and women in sports and beyond, said Sue Bird, WNBA Legend and Co-Founder of A Touch More. I’m proud to once again partner with Barbie to help launch their latest campaign,’Gives you Infinite Possibilities,’ to celebrate the imagination and creativity that the brand represents.
We are very happy that Barbie appeared for women in sports in the game Fever vs. Sky to debut’Gives Unlimited Possibilities’ for the first time ever, surrounded by fans who join us and Barbie Role Model Sue Bird in recognizing the powerful role of sports in giving limitless possibilities to young girls, Berger added.
The presence of Barbie was felt throughout the Wintrust Arena on Friday evening, with Barbie and the Chicago Sky creating an unforgettable evening filled with fans and family fun activities. The Barbie Theme Night presented by BMO includes special Barbie x Chicago Sky sherpa belt bag giveaways and branded Barbie t-shirts for the first 2,000 fans to enter the arena, a Barbie-branded photo opportunity and a Mango & Lime Jamaican hair braiding station offering styling. in Barbie’s signature color.
with Give endless possibilities, Barbie reminds gift givers what it means to give a Barbie. With a brand film created in partnership with global advertising company 72andSunny that has a purpose and is fun, hearty and enthusiastic, Barbie encourages gift-givers to embrace the doll and the brand’s role as a beacon of empowerment and self-expression. Fans will be able to watch the brand’s films Gives you Infinite Possibilities on @Barbie social and YouTube.
About Mattel
Mattel is a global family-owned toy and entertainment company and owner of one of the world’s best brand portfolios. We engage consumers and fans through franchise brands, including Barbie ® , Hot Wheels ® , Fisher-Price ® ​​, American Girl ® , Thomas & Friends â„¢ , UNO ® , Masters of the Universe ® , Matchbox ® , Monster High ® , MEGA ® and Polly Pocket ® , as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include games, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their potential. Visit us at mattel.com.
About The Chicago Sky
The 2021 WNBA Champions Chicago Sky is a professional women’s basketball team founded in 2005 by principal owner, Michael Alter. The Chicago Sky were the first women’s professional basketball team to join the WNBA and play at Wintrust Arena. The season is from May to September. Call 866.SKY.WNBA or visit sky.wnba.com for more information.
About 72andSunny
72andSunny is a global marketing agency that unlocks the possibilities of the world’s most ambitious brands. With offices in Amsterdam, Los Angeles, New York, and Sydney, 72andSunny leads with unmatched strategy, disruptive creativity, and a drive to grow and diversify the creative class. 72andSunny has been recognized as one of Fast Company’s Most Innovative Companies for two consecutive years and is a two-time Agency of the Year winner for Advertising Age and Adweek. For more information, visit 72andSunny.com or follow us on LinkedIn or Instagram @72andSunny_
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News Media
Devin Tucker
devin.tucker@mattel.com
Aly Lloyd
Aly.lloyd@mattel.com
Source: Mattel Inc (NASDAQ:).
