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Are you looking for some juicy affiliate marketing statistics?
Don’t worry-I’ve done the hard work for you and trawled the internet for curators, vets, and classified 58 affiliate marketing statistics for your delectation.
Ok—let’s get right into it.
- The average affiliate marketer earns $8,038 per month. (Hacker Authority)
- Global affiliate marketing spending will total $15.7m by the end of 2024. (Influencer Marketing Hub)
- 81% of brands have affiliate programs, and 84% of publishers engage in affiliate marketing. (Rakuten Advertising)
- Only 4 of the top 100 ranking websites for product review search queries are independent brands. (Details)
- Reddit is the most popular domain for product review queries. (Details)
- Affiliate marketers with more than three years of experience earn 9.45x more than beginners. (Hacker Authority)
- 45.3% of affiliate marketers say that getting traffic is their biggest challenge. (Hacker Authority)
- 82% of websites that earn 6+ figures per year monetize with display ads and affiliate products. (Hacker Authority)
- The three most profitable affiliate niches are education, travel, and beauty. (Hacker Authority)
- The global affiliate marketing industry is worth over $17 billion. (Hacker Authority)
- The affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. (Hack Authority)
- Affiliate marketing is responsible for 16% of all internet orders in the US (Hack Authority)
- Major brands earn 5% to 25% of their overall online sales from affiliate marketing. (Hacker Authority)
- Affiliate marketing is growing at a rate of 10% every year. (Hacker Authority)
- By the end of 2024, affiliate marketing spending in the US is expected to reach $8.2 billion. (statist)
- 75,659 companies use the Amazon Associates (Enlyft) affiliate program
- 52% of Amazon Associates customers are in the United States (Enlyft)
- 64% of companies using Amazon Associates have fewer than 50 employees (Enlyft)
- 86% of content creators are optimistic about the future of affiliate marketing. (We Can Track)
- 40% of online marketers consider affiliate marketing a critical skill. (We Can Track)
- Affiliate marketing is the preferred source of income for 35% of bloggers worldwide. (WPBeginner)
- 90% of affiliates say they prefer to promote products with recurring commissions or long cookie durations. (Report AffStat)
- 45% of affiliate marketers are between 25 and 34 years old, and 60% are male. (Influencer Marketing Hub)
- 81.2% of affiliate marketers make more than $20,000 per year (WP Affiliate)
- The average affiliate marketer earns ~$8,038 per month. (Hacker Authority)
- 15% of affiliate marketers report annual income from $80,000 to $1 million. (We Can Track)
- 35% of affiliate participants generate a minimum annual income of $20,000. (We Can Track)
- Affiliate marketing earns $15 for every dollar spent, equal to a 1400% return. (Hacker Authority)
- 31% of web publishers say affiliate marketing is their top source of income. (Hacker Authority)
- 65% of retailers report that affiliate marketing contributes up to 20% of their annual income. (We Can Track)
- 86% of content creators expect their income from affiliate marketing to remain constant or increase. (We Can Track)
- Businesses report an average return on investment of $15 for every dollar spent on affiliate marketing. (WPBeginner)
- High-earning affiliate marketers can make over $150,000 a year, with top affiliates earning even more. (Influencer Marketing Hub)
- 40% of marketers see affiliate marketing as a key revenue driver. (Awin Report)
- 78.3% of affiliate marketers use SEO as their primary source of traffic. (Hacker Authority)
- 50% of all affiliate traffic comes from mobile devices. (We Can Track)
- 69.4% of affiliate marketing websites use advertising as an extra monetization channel. (We Can Track)
- 42.9% of marketers say that affiliate marketing is more profitable than advertising monetization. (We Can Track)
- 44% of brands use first interaction attribution for affiliate marketing campaigns. (Hacker Authority)
- Email marketing yields the highest ROI for affiliate marketers, followed by SEO and content marketing. (AffStat Report)
- 80% of affiliate marketers drive traffic through social media, with Instagram and YouTube being the most popular platforms. (Rakuten Marketing)
- 81% of brands use affiliate programs to increase brand awareness and increase sales. (Hacker Authority)
- 20% of brand marketers say affiliate marketing is their most successful channel. (Hacker Authority)
- 73% of merchants report being satisfied with their affiliate marketing results. (WPBeginner)
- 49% of brands have affiliate ambassadors to help affiliates maximize sales. (WPBeginner)
- 79% of marketers use affiliate marketing to engage new customers, while 46% use it for customer retention. (Awin Report)
- 94% of publishers say they use more than one affiliate marketing network to maximize their revenue potential. (AffStat Report)
- The 3 most profitable affiliate niches are Education / E-Learning, Travel, and Beauty / Skincare. (Hacker Authority)
- The most successful affiliate niches for 2023 are Finance, Health & Wellness, and Technology. (Awin Report)
- 63% of businesses are concerned about affiliate marketing fraud in their programs. (WPBeginner)
- Businesses lost $1.4 billion in revenue due to affiliate fraud in 2020. (WPBeginner)
- During the Covid-19 pandemic, 56% of affiliate schemes witnessed an increase in revenue. (We Can Track)
- 45% of affiliate marketers report difficulty finding quality affiliates, making recruitment a major challenge. (Rakuten Advertising)
- 59% of marketers say that managing affiliate relationships requires more effort than other digital channels. (AffStat Report)
- 75% of consumer-focused marketers will allocate a higher budget to their affiliate efforts in 2022. (We Can Track)
- By 2023, the value of global affiliate marketing will reach an astonishing $1 billion. (We Can Track)
- 41% of American companies recognize affiliate marketing as one of the main revenue generators in 2022. (We Can Track)
- Demand for influencer-driven affiliate marketing is growing, with 65% of marketers planning to increase investment in this area by 2025. (Influencer Marketing Hub)
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